Changes and continuities of <i>Makjang</i> drama in the Korean broadcasting industry

This paper examines the changes and continuities of makjang drama series within structural that abound in Korean broadcasting industry. Based on analysis publications by terrestrial broadcasters statistics television ratings, findings indicate networks, which have been major production distribution outlets dramas, recognize to be important securing their position following entry new players into market, namely mobile social media platforms, streaming services, broadcasters. While leading screenwriters studios strive evolve move away from genre reflecting changing tastes audiences, continue programming despite criticisms against as they record high ratings with strong support older audiences. In spite controversies over improbable plots violent sensational clichés, this study explain much broadcasters’ persistence producing should understood context industrial changes.